Brands Can Promote Themselves Even If They Don't Have Super Budgets

The Super Bowl has become not only a sports championship game, but also a highly anticipated event for the advertising industry. In fact, CBS even produced a TV show about the greatest ads ever to air during the game. On Monday, there will be post-game analysis about the big hits and missed opportunities -- I'm talking about the commercials, not the football contest between the Denver Broncos and the Carolina Panthers.